Original question: "In each of the following categories, how much more or less likely or unlikely are you to opt for a product/service/offer advertised as "Limited Edition"? For example, a limited edition cola flavor or a limited edition cosmetic shade or a limited time discount offer etc. Displaying results for video games (% of respondents from each market)"
Values may not sum up to 100 percent due to rounding.
Citation formats
Global consumer likelihood of buying limited edition video games 2024
A global consumer survey conducted in March 2024 found that ** percent of respondents were more likely to buy a video game if it was advertised as a collector or limited edition. However, ** percent of respondents stated that they were not interested in limited edition releases.
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YouGov. (June 16, 2024). Consumers in select markets who are more or less likely to purchase video games advertised as limited or collectors edition as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1478279/limited-edition-video-games-purchase-likely/
YouGov. "Consumers in select markets who are more or less likely to purchase video games advertised as limited or collectors edition as of March 2024." Chart. June 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1478279/limited-edition-video-games-purchase-likely/
YouGov. (2024). Consumers in select markets who are more or less likely to purchase video games advertised as limited or collectors edition as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1478279/limited-edition-video-games-purchase-likely/
YouGov. "Consumers in Select Markets Who Are More or Less Likely to Purchase Video Games Advertised as Limited or Collectors Edition as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2024, /statistics/1478279/limited-edition-video-games-purchase-likely/
YouGov, Consumers in select markets who are more or less likely to purchase video games advertised as limited or collectors edition as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1478279/limited-edition-video-games-purchase-likely/ (last visited July 24, 2026)
Consumers in select markets who are more or less likely to purchase video games advertised as limited or collectors edition as of March 2024 [Graph], YouGov, June 16, 2024. [Online]. Available: /statistics/1478279/limited-edition-video-games-purchase-likely/
