Petroc Taylor
Research expert covering global developments in the use of data
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Source
Source
In cooperation with
McKinsey & Company
Release date
May 2023
More information
Region
Worldwide
Survey time period
2023
Special properties
Senior executives in significant global B2B and B2C sales and marketing organizations*
Supplementary notes
The source adds the following information: "Estimated impact of use cases, % respondents answering "significant" or "very significant".
*across a wide range of industries and company maturity levels.
The source does not specify the number of respondents.
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