Figures are expressed as percentages of estimated retail sales, excluding VAT. Percentages may not sum to 100 percent due to rounding.
Figures are based on the entire industry (i.e., DSA member and non-member companies).
Citation formats
Sales share of the U.S. direct selling industry 2023
In 2023, the U.S. direct selling industry generated around **** percent of its retail sales from the wellness product category. The United States' second-largest product category, financial services, accounted for a **** percent sales share.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
WFDSA. (August 23, 2024). Product category sales share of the direct selling industry in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/
WFDSA. "Product category sales share of the direct selling industry in the United States in 2023." Chart. August 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/
WFDSA. (2024). Product category sales share of the direct selling industry in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/
WFDSA. "Product Category Sales Share of The Direct Selling Industry in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Aug 2024, /statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/
WFDSA, Product category sales share of the direct selling industry in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/ (last visited August 04, 2026)
Product category sales share of the direct selling industry in the United States in 2023 [Graph], WFDSA, August 23, 2024. [Online]. Available: /statistics/293095/sales-share-of-the-north-american-direct-selling-industry-by-country/
