* Independent representatives are defined as individuals who have signed an independent contractor agreement with a direct selling company. This includes full-time business builders, part-time business builders, and others who may be new to direct selling.
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Size of the global direct selling community 2020-2024, by region
In 2024, more than ****Â million people made up the direct selling community in the Americas. Over half of these direct sellers were specifically located in North America. The global community stood at a total of around ***Â million people worldwide.
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WFDSA. (December 5, 2025). Number of independent representatives in the global direct selling community from 2020 to 2024, by region (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/293178/size-of-the-global-direct-selling-community-by-region/
WFDSA. "Number of independent representatives in the global direct selling community from 2020 to 2024, by region (in millions)." Chart. December 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/293178/size-of-the-global-direct-selling-community-by-region/
WFDSA. (2025). Number of independent representatives in the global direct selling community from 2020 to 2024, by region (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/293178/size-of-the-global-direct-selling-community-by-region/
WFDSA. "Number of Independent Representatives in The Global Direct Selling Community from 2020 to 2024, by Region (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2025, /statistics/293178/size-of-the-global-direct-selling-community-by-region/
WFDSA, Number of independent representatives in the global direct selling community from 2020 to 2024, by region (in millions) ÌÇÐÄÆƽâ°æ, /statistics/293178/size-of-the-global-direct-selling-community-by-region/ (last visited August 01, 2026)
Number of independent representatives in the global direct selling community from 2020 to 2024, by region (in millions) [Graph], WFDSA, December 5, 2025. [Online]. Available: /statistics/293178/size-of-the-global-direct-selling-community-by-region/
