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Sales share of the direct selling industry worldwide in 2024, by product category

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Source

Release date

December 2025

Region

Worldwide

Survey time period

2024

Citation formats

Sales share of the direct selling industry worldwide 2024, by product category

Published by
F. Watty,
Dec 12, 2025

In 2024, the global direct selling industry generated ** percent of its retail sales from wellness products alone. Cosmetics and personal care products ranked second, accounting for nearly **** of sales globally. Household goods and durables accounted for **** percent of global sales.

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Statistics on " Direct selling market worldwide "

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Market Overview

8

Direct selling in the United States

7

Selected direct sellers & multi-level marketing companies

8

Direct selling in other regions

6

Direct-to-Consumer

5

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Topics

Direct selling marketCosmetics industry in the U.S.Cosmetics market in ChinaAvon Products Inc.Subscriptions and direct selling in the U.S.
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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