Facebook ranked as the leading social media platform driving personal care brand shoppers to retailers in the United Kingdom in 2024. Facebook accounted for around ** percent of the share of purchase intent clicks. TikTok ranked second, with a *** percent share of clicks. Purchase intent clicks refer to the amount of times a consumer has clicked through to a minimum of one retailer during one session.
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MikMak. (January 10, 2025). Leading social media platforms for personal care e-commerce in the United Kingdom (UK) in 2024, by purchase intent clicks [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1440273/top-social-media-sites-for-personal-care-e-commerce-uk/
MikMak. "Leading social media platforms for personal care e-commerce in the United Kingdom (UK) in 2024, by purchase intent clicks." Chart. January 10, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1440273/top-social-media-sites-for-personal-care-e-commerce-uk/
MikMak. (2025). Leading social media platforms for personal care e-commerce in the United Kingdom (UK) in 2024, by purchase intent clicks. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1440273/top-social-media-sites-for-personal-care-e-commerce-uk/
MikMak. "Leading Social Media Platforms for Personal Care E-commerce in The United Kingdom (Uk) in 2024, by Purchase Intent Clicks." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Jan 2025, /statistics/1440273/top-social-media-sites-for-personal-care-e-commerce-uk/
MikMak, Leading social media platforms for personal care e-commerce in the United Kingdom (UK) in 2024, by purchase intent clicks ÌÇÐÄÆÆ½â°æ, /statistics/1440273/top-social-media-sites-for-personal-care-e-commerce-uk/ (last visited July 29, 2026)
Leading social media platforms for personal care e-commerce in the United Kingdom (UK) in 2024, by purchase intent clicks [Graph], MikMak, January 10, 2025. [Online]. Available: /statistics/1440273/top-social-media-sites-for-personal-care-e-commerce-uk/