Grocery shopping in supermarkets/hypermarkets/discount stores
Supplementary notes
The question was originally stated as: "Quando fa la spesa al supermercato/ipermercato/discount quali prodotti acquista?"
No further information on the methodology provided by the source.
Margin of error of ±5%.
Citation formats
Consumers who bought store brand groceries by macro-region Italy 2023
According to a survey conducted in 2023, **** percent of individuals living in northeastern Italy solely purchased private label products while grocery shopping. On the other hand, among those from the central part of the country, just over *** percent bought only such products.
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GDONews. (July 17, 2023). Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by macro-region [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1425043/italians-buying-private-labels-when-grocery-shopping-by-macro-region/
GDONews. "Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by macro-region." Chart. July 17, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1425043/italians-buying-private-labels-when-grocery-shopping-by-macro-region/
GDONews. (2023). Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by macro-region. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1425043/italians-buying-private-labels-when-grocery-shopping-by-macro-region/
GDONews. "Share of Consumers Who Only Purchased Private Labels When Grocery Shopping in Italy in 2023, by Macro-region." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Jul 2023, /statistics/1425043/italians-buying-private-labels-when-grocery-shopping-by-macro-region/
GDONews, Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by macro-region ÌÇÐÄÆÆ½â°æ, /statistics/1425043/italians-buying-private-labels-when-grocery-shopping-by-macro-region/ (last visited August 03, 2026)
Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by macro-region [Graph], GDONews, July 17, 2023. [Online]. Available: /statistics/1425043/italians-buying-private-labels-when-grocery-shopping-by-macro-region/