Grocery shopping in supermarkets/hypermarkets/discount stores
Supplementary notes
The question was originally stated as: "Rispetto allo scorso anno, quando fa la spesa al supermercato/ipermercato/discount Lei acquista prodotti a marchio del supermercato?"
No further information on the methodology provided by the source.
Margin of error of ±5%.
Citation formats
Change in purchase frequency of private label groceries among consumers in Italy 2023
According to a 2023 survey conducted in Italy, ** percent of respondents reported an increase in purchasing private labels compared to the previous year when grocery shopping. Conversely, only ** percent mentioned a decrease in buying store brands, while the rest indicated no change in their purchasing behavior.
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GDONews. (July 17, 2023). Past year change in frequency of private label purchases when shopping for groceries among consumers in Italy in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1424913/italy-change-in-purchase-frequency-of-private-label-groceries/
GDONews. "Past year change in frequency of private label purchases when shopping for groceries among consumers in Italy in 2023." Chart. July 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1424913/italy-change-in-purchase-frequency-of-private-label-groceries/
GDONews. (2023). Past year change in frequency of private label purchases when shopping for groceries among consumers in Italy in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1424913/italy-change-in-purchase-frequency-of-private-label-groceries/
GDONews. "Past Year Change in Frequency of Private Label Purchases When Shopping for Groceries among Consumers in Italy in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jul 2023, /statistics/1424913/italy-change-in-purchase-frequency-of-private-label-groceries/
GDONews, Past year change in frequency of private label purchases when shopping for groceries among consumers in Italy in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1424913/italy-change-in-purchase-frequency-of-private-label-groceries/ (last visited July 31, 2026)
Past year change in frequency of private label purchases when shopping for groceries among consumers in Italy in 2023 [Graph], GDONews, July 17, 2023. [Online]. Available: /statistics/1424913/italy-change-in-purchase-frequency-of-private-label-groceries/
