A survey conducted in Italy in 2024 showed what are the main reasons for buying groceris online instead of going to brick-and-mortar stores. Around ** percent of consumers consider online shopping to be more comfortable than having to go in person, followed by over half who see it as time saving.
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YouGov Italy. (October 29, 2024). Main advantages of buying groceries online in Italy in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1535857/italy-leading-reasons-for-online-grocery-shopping/
YouGov Italy. "Main advantages of buying groceries online in Italy in 2024." Chart. October 29, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1535857/italy-leading-reasons-for-online-grocery-shopping/
YouGov Italy. (2024). Main advantages of buying groceries online in Italy in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1535857/italy-leading-reasons-for-online-grocery-shopping/
YouGov Italy. "Main Advantages of Buying Groceries Online in Italy in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Oct 2024, /statistics/1535857/italy-leading-reasons-for-online-grocery-shopping/
YouGov Italy, Main advantages of buying groceries online in Italy in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1535857/italy-leading-reasons-for-online-grocery-shopping/ (last visited August 01, 2026)
Main advantages of buying groceries online in Italy in 2024 [Graph], YouGov Italy, October 29, 2024. [Online]. Available: /statistics/1535857/italy-leading-reasons-for-online-grocery-shopping/