Respondents were part of TEHA's Food & Beverage Community. The source did not provide any further data on methodology.
Supplementary notes
The source originally stated the question as: "Quanto ritiene rilevante la sostenibilità dei prodotti alimentari che acquista nella sua spesa alimentare?"Â
*Relevance levels: 1= least relevant, 5 = most relevant
Citation formats
Sustainability relevance when buying food products in Italy 2024
More than of survey respondents in Italy regarded the sustainability of food products as a relevant factor in their grocery purchases. Over ** percent deemed it very relevant, while only *** percent regarded the sustainability factor as not very relevant.
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The European House – Ambrosetti . (January 15, 2025). Relevance of sustainability of food products for consumers' grocery shopping in Italy in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1609344/italy-sustainability-buying-motivation-groceries/
The European House – Ambrosetti . "Relevance of sustainability of food products for consumers' grocery shopping in Italy in 2024." Chart. January 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1609344/italy-sustainability-buying-motivation-groceries/
The European House – Ambrosetti . (2025). Relevance of sustainability of food products for consumers' grocery shopping in Italy in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1609344/italy-sustainability-buying-motivation-groceries/
The European House – Ambrosetti . "Relevance of Sustainability of Food Products for Consumers' Grocery Shopping in Italy in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jan 2025, /statistics/1609344/italy-sustainability-buying-motivation-groceries/
The European House – Ambrosetti , Relevance of sustainability of food products for consumers' grocery shopping in Italy in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1609344/italy-sustainability-buying-motivation-groceries/ (last visited July 30, 2026)
Relevance of sustainability of food products for consumers' grocery shopping in Italy in 2024 [Graph], The European House – Ambrosetti , January 15, 2025. [Online]. Available: /statistics/1609344/italy-sustainability-buying-motivation-groceries/
