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Health-related attributes that influence grocery shopping decision in the United States as of 2025

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Source

Release date

October 2025

Region

United States

Survey time period

September 2025

Number of respondents

1,496 respondents

Age group

21-65 years

Method of interview

Online survey

Supplementary notes

Original question: "When purchasing food, which health-related attribute most influences your purchase decision? (Select up to two)"

Citation formats

Health-related attributes that influence grocery shopping decision in the U.S. 2025

Published by
T. Ozbun,
May 19, 2026

A September 2025 survey of U.S. consumers found that ** was the health-related attribute that most influenced grocery shopping decisions, with over ** of the respondents stating as much. **** was another significant health claim that U.S. consumers consider when grocery shopping as of September 2025.

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