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Channel preferences for purchases of groceries in Italy in 2024

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Sources

Release date

November 2024

Region

Italy

Survey time period

2024

Number of respondents

1,001 respondents

Age group

18 years and older

Method of interview

Online panel

Citation formats

Channel preferences for grocery purchases in Italy 2024

Published by
F. Watty,
Apr 2, 2025

Although brick-and-mortar dominated grocery shopping in Italy, a 2024 survey showed the increasing relevance of e-commerce channels. According to survey results, ** percent of respondents purchased groceries exlusively or predominantly online. Buyers predominantly opting for offline purchases, on the other hand, accounted for ** percent of the total.

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Statistics on " Food shopping behavior in Italy "

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Other statistics that may interest you Food shopping behavior in Italy

Price and expenditure

5

Store selection

7

Grocery brands & loyalty

8

Private labels

6

Online behavior

8

Food choice

7

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Topics

Food shopping behavior in ItalyFood shopping behavior in the U.S.Food shopping behavior in BrazilFood shopping behavior in CanadaFood shopping behavior in the UK
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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