Grocery shopping in supermarkets/hypermarkets/discount stores
Supplementary notes
The question was originally stated as: "Quando fa la spesa al supermercato/ipermercato/discount quanti prodotti acquista con la marca del supermercato (MDD) e quanti prodotti acquista delle marche più famose?"
No further information on the methodology provided by the source.
Margin of error of ±5%.
Citation formats
Consumers who bought name brand groceries by macro-region Italy 2023
According to a survey conducted in 2023, ** percent of individuals living in northeastern Italy mainly purchased name brand products while grocery shopping. On the other hand, among those from the central part of the country, just over ** percent mainly bought such types of products.
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GDONews, & issuu . (September 21, 2023). Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by macro-region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1425068/italians-buying-name-brands-when-grocery-shopping-by-macro-region/
GDONews, und issuu . "Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by macro-region." Chart. September 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1425068/italians-buying-name-brands-when-grocery-shopping-by-macro-region/
GDONews, issuu . (2023). Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by macro-region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1425068/italians-buying-name-brands-when-grocery-shopping-by-macro-region/
GDONews, and issuu . "Share of Consumers Who Mainly Purchased Name Brands When Grocery Shopping in Italy in 2023, by Macro-region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Sep 2023, /statistics/1425068/italians-buying-name-brands-when-grocery-shopping-by-macro-region/
GDONews & issuu , Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by macro-region ÌÇÐÄÆƽâ°æ, /statistics/1425068/italians-buying-name-brands-when-grocery-shopping-by-macro-region/ (last visited August 03, 2026)
Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by macro-region [Graph], GDONews, & issuu , September 21, 2023. [Online]. Available: /statistics/1425068/italians-buying-name-brands-when-grocery-shopping-by-macro-region/
