Grocery shopping in supermarkets/hypermarkets/discount stores
Supplementary notes
The question was originally stated as: "Quando fa la spesa al supermercato/ipermercato/discount quali prodotti acquista?"
No further information on the methodology provided by the source.
Margin of error of ±5%.
Citation formats
Consumers who bought store brand or name brand groceries in Italy 2023
According to a 2023 survey conducted in Italy, ** percent of respondents indicated that they purchased both private label and name brand products while grocery shopping. Only a small percentage, **** percent, stated that they exclusively bought either private labels or name brands.
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GDONews. (July 17, 2023). Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/
GDONews. "Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023." Chart. July 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/
GDONews. (2023). Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/
GDONews. "Share of Consumers Who Purchased Private Labels or Name Brands When Grocery Shopping in Italy in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jul 2023, /statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/
GDONews, Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/ (last visited August 01, 2026)
Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023 [Graph], GDONews, July 17, 2023. [Online]. Available: /statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/
