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Popular product categories in advertisements on online video streaming platforms in China 2022, by video genre

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Sources

Release date

November 2022

Region

China

Survey time period

November 2022

Number of respondents

2,000 respondents

Method of interview

Online survey

Citation formats

Leading product categories on online video advertising in China 2022, by video genre

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 5, 2023
According to a survey conducted in China in ***, food and beverage was the most popular product category advertised on online video streaming platforms. Compared to TV drama audiences, more variety show audiences pay attention to ads promoting IT and consumer electronic products while watching videos online.
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