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Preferred types of advertisements on video streaming platforms in China 2022, by user type

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Sources

Release date

November 2022

Region

China

Survey time period

November 2022

Number of respondents

2,000 respondents

Method of interview

Online survey

Supplementary notes

* Including digital red packet snatching, active participation to win gifts, and other ways.

Citation formats

Preferred ad types on video streaming in China 2022, by user type

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 5, 2023
According to a survey conducted in China in November 2022, naming sponsorship or product placement was the most accepted ad type for TV drama audiences on online video streaming platforms, with over ** percent of respondents saying so. Splash ads and short-video ads were other preferred advertising types.
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