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Attitudes towards advertising on video streaming platforms in China 2022, by user type

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Sources

Release date

November 2022

Region

China

Survey time period

November 2022

Number of respondents

2,000 respondents

Method of interview

Online survey

Citation formats

Attitudes towards ads on video platforms in China 2022, by user type

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 29, 2023
According to a video streaming survey conducted in China in November 2022, a third of TV drama viewers welcomed advertisements on online video platforms. In comparison, over ** percent of variety show users were against advertisements on video streaming platforms as their viewing experience was compromised.
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