Key insights
- Active social media users in the UK
- m

Detailed statistics
UK: number of social network users 2018-2029
- Leading social media platform in the UK

Detailed statistics
Leading social networks in the United Kingdom (UK) 2025, by reach
- Share of daily active social media users in the UK
- %

Detailed statistics
Social network usage by frequency in the UK 2023
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Current statistics on this topic
Recommended statistics
Overview
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UK: number of social network users 2018-2029

UK: number of social network users 2018-2029
Number of social media users in the United Kingdom (UK) from 2018 to 2029 (in millions)
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Penetration rate of social media in the United Kingdom 2000-2040

Penetration rate of social media in the United Kingdom 2000-2040
Penetration rate of social media in the United Kingdom from 2000 to 2040
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Leading social networks in the United Kingdom (UK) 2025, by reach

Leading social networks in the United Kingdom (UK) 2025, by reach
Most popular social media platforms in the United Kingdom (UK) as of the second quarter 2025, by usage reach
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Leading social networks in the UK 2026, by market share

Leading social networks in the UK 2026, by market share
Most popular social networks in the United Kingdom (UK) as of May 2026, by share of visits
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Social network usage by brand in the UK 2025

Social network usage by brand in the UK 2025
Social network usage by brand in the UK as of September 2025
Usage
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Most common social media activities in the UK 2025

Most common social media activities in the UK 2025
Most common social media activities in the UK as of September 2025
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Social network usage by frequency in the UK 2023

Social network usage by frequency in the UK 2023
Social network usage by frequency in the UK as of December 2023
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Most used websites and online services by type in the UK 2025

Most used websites and online services by type in the UK 2025
Most used websites and online services by type in the UK as of September 2025
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UK daily engagement on selected social media apps 2019-2024

UK daily engagement on selected social media apps 2019-2024
Average daily time spent in the United Kingdom (UK) on leading social media apps from 2019 to 2024 (in hours.minutes)
Demographics
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UK: social media users 2024, by gender

UK: social media users 2024, by gender
Distribution of social network users in the United Kingdom as of September 2024, by gender
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UK: social media users 2024, by age group

UK: social media users 2024, by age group
Distribution of social network users in the United Kingdom as of September 2024, by age group
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UK: social media users 2026, by generation

UK: social media users 2026, by generation
Share of social network users in the United Kingdom as of May 2026, by generation
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UK: social media users 2024, by household income

UK: social media users 2024, by household income
Distribution of social network users in the United Kingdom (UK) as of March 2024, by household income
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UK: social media users 2024, by education

UK: social media users 2024, by education
Distribution of social network users in the United Kingdom as of September 2024, by education
Employment processes
7
- Brits on showing prospective employer social profiles 2023
- Brits being asked to show employer social profiles 2023
- Brits rejected for a job due to social media posts 2023
- Brits on social media profile checks being part of job application process 2023
- Brits on social media profile checks when working with vulnerable people 2023
- Brits on social media profile checks when working with kids 2023
- Brits on social media profile checks when working within the NHS 2023
Employment processes
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Brits on showing prospective employer social profiles 2023

Brits on showing prospective employer social profiles 2023
Share of British adults who say they would be willing to show a prospective employer their social media profiles as of February 2023
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Brits being asked to show employer social profiles 2023

Brits being asked to show employer social profiles 2023
Share of adults in Britain who say they have been asked by an employer or a prospective employer to show their media profiles as of February 2023
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Brits rejected for a job due to social media posts 2023

Brits rejected for a job due to social media posts 2023
Share of adults in Britain who say they have been rejected for jobs because of their social media posts as of February 2023
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Brits on social media profile checks being part of job application process 2023

Brits on social media profile checks being part of job application process 2023
Share of British who support employers checking social media profiles of applicants becoming a standard part of the application process as of February 2023
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Brits on social media profile checks when working with vulnerable people 2023

Brits on social media profile checks when working with vulnerable people 2023
Share of British adults supporting employers checking social media profiles of applicants for jobs that involve working with vulnerable people as of February 2023
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Brits on social media profile checks when working with kids 2023

Brits on social media profile checks when working with kids 2023
Share of adults in Britain who support employers checking social media profiles of applicants becoming a standard part of the application process for jobs that involve working with children as of February 2023
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Brits on social media profile checks when working within the NHS 2023

Brits on social media profile checks when working within the NHS 2023
Share of British adults supporting employers checking social media profiles of applicants for jobs that involve working within the National Health Service (NHS) as of February 2023
Harmful content
6
- UK women witnessing online violence 2023, by country
- Northern Ireland: women on online violence legislation and criminality 2023
- Scotland: women experiencing online violence 2023
- England and Scotland: making online violence a crime 2023, by gender
- England and Wales: kids and teens social media content exposure 2023
- England and Wales: children social media content exposure 2023, by gender
Harmful content
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UK women witnessing online violence 2023, by country

UK women witnessing online violence 2023, by country
Women in the United Kingdom (UK) on witnessing online violence as of February 2023, by country
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Northern Ireland: women on online violence legislation and criminality 2023

Northern Ireland: women on online violence legislation and criminality 2023
Women in Northern Ireland on the legislation and criminality of online violence against women and girls as of February 2023
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Scotland: women experiencing online violence 2023

Scotland: women experiencing online violence 2023
Women in Scotland on experiencing online violence as of February 2023
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England and Scotland: making online violence a crime 2023, by gender

England and Scotland: making online violence a crime 2023, by gender
Adults in England and Scotland who believe that online violence should be made a criminal offence as of February 2023, by gender
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England and Wales: kids and teens social media content exposure 2023

England and Wales: kids and teens social media content exposure 2023
Share of children and teenagers in England and Wales who reported exposure to selected types of social media content as of April 2023
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England and Wales: children social media content exposure 2023, by gender

England and Wales: children social media content exposure 2023, by gender
Share of children aged between seven and 11 years who reported exposure to social media content as of April 2023, by gender
Content controls
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UK adults on using content controls on online platforms 2023

UK adults on using content controls on online platforms 2023
Adults in the United Kingdom (UK) who have used content controls on social media and video-sharing platforms as of October 2023
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UK adults social media experiences after content control usage 2023

UK adults social media experiences after content control usage 2023
Adults in the United Kingdom (UK) on their social media platform experiences after using content controls as of October 2023
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UK adults on complexities of content control 2023

UK adults on complexities of content control 2023
Adults in the United Kingdom (UK) on reasons for not using content control on social media and video-sharing platforms 2023
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UK adults on complexities of content control 2023, by gender

UK adults on complexities of content control 2023, by gender
Adults in the United Kingdom (UK) on reasons for not using content control on social media and video-sharing platforms 2023, by gender
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