Topic: Facebook in the United Kingdom

Facebook in the United Kingdom (UK) - statistics & facts

Keep calm and carry on posting! Facebook is the leading social network in the United Kingdom (UK) in terms of awareness and usage, but when it comes to keeping users engaged, it pales in comparison to TikTok. At the grand age of twenty, Facebook has the advantage of time and familiarity, yet the social media giant struggles to captivate the younger demographic.

Number of Facebook users in the UK
****m

Facebook penetration rate in the UK
**%

Meta's annual revenue
201bn USD

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Current statistics on this topic

Social Media & User-Generated Content

Active social media users in the United Kingdom (UK) 2025

Social Media & User-Generated Content

Leading social networks in the UK 2026, by market share

Social Media & User-Generated Content

UK: Facebook users 2026, by age and gender

Overview

Active social media users in the United Kingdom (UK) 2025
Active social media users in the United Kingdom (UK) 2025
Active social media audience in the United Kingdom (UK) in October 2025
Penetration rate of social media in the United Kingdom 2000-2040
Penetration rate of social media in the United Kingdom 2000-2040
Penetration rate of social media in the United Kingdom from 2000 to 2040
UK: number of Facebook users 2018-2028
UK: number of Facebook users 2018-2028
Number of Facebook users in the United Kingdom (UK) from 2018 to 2028 (in millions)
Facebook brand profile in the UK 2024
Facebook brand profile in the UK 2024
Facebook brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2024

Facebook UK Limited

Facebook UK Limited revenue 2011-2021
Facebook UK Limited revenue 2011-2021
Revenue generated by Facebook UK Limited in the United Kingdom (UK) from 2011 to 2021 (in million GBP)
Facebook UK Limited cost of sales 2015-2021
Facebook UK Limited cost of sales 2015-2021
Cost of sales of Facebook UK Limited in the United Kingdom (UK) from 2015 to 2021 (in 1,000s GBP)
Facebook UK Limited gross profit 2011-2021
Facebook UK Limited gross profit 2011-2021
Gross profit generated by Facebook UK Limited in the United Kingdom (UK) from 2011 to 2021 (in 1,000s GBP)
Facebook UK Limited profit and tax on ordinary activities 2011-2021
Facebook UK Limited profit and tax on ordinary activities 2011-2021
Pre- and post-tax profit of Facebook UK Limited in the United Kingdom (UK) from 2011 to 2021 (in 1,000s GBP)
Facebook UK Limited tax expenses 2018-2021
Facebook UK Limited tax expenses 2018-2021
Tax expenses of Facebook UK Limited in the United Kingdom (UK) from 2018 to 2021 (in 1,000s GBP)
Facebook UK Limited operating profit 2011-2021
Facebook UK Limited operating profit 2011-2021
Operating profit generated by Facebook UK Limited in the United Kingdom (UK) from 2011 to 2021 (in 1,000s GBP)
Facebook UK Limited staff costs 2019-2021
Facebook UK Limited staff costs 2019-2021
Staff costs of Facebook UK Limited in the United Kingdom (UK) from 2019 to 2021 (in 1,000s GBP)
Facebook UK Limited net assets 2011-2021
Facebook UK Limited net assets 2011-2021
Total assets minus liabilities of Facebook UK Limited in the United Kingdom (UK) from 2011 to 2021 (in 1,000s GBP)
Facebook UK Limited total equity 2015-2021
Facebook UK Limited total equity 2015-2021
Total equity of Facebook UK Limited in the United Kingdom (UK) from 2015 to 2021 (in 1,000s GBP)

Benchmark

Most well-known social networks in the UK 2024
Most well-known social networks in the UK 2024
Leading social networks ranked by brand awareness in the United Kingdom in 2024
Leading social networks in the United Kingdom (UK) 2025, by reach
Leading social networks in the United Kingdom (UK) 2025, by reach
Most popular social media platforms in the United Kingdom (UK) as of the second quarter 2025, by usage reach
Leading social networks in the UK 2026, by market share
Leading social networks in the UK 2026, by market share
Most popular social networks in the United Kingdom (UK) as of May 2026, by share of visits
UK: favorite social networks Q2 2025
UK: favorite social networks Q2 2025
Favorite social media platforms among internet users in the United Kingdom (UK) as of 2nd quarter 2025
UK: daily time spent on select social apps 2025
UK: daily time spent on select social apps 2025
Average daily time spent on selected social media apps in the United Kingdom in November 2025 (in hours.minutes)
Daily time spent and social media reach among Gen Z in the UK 2023, by platform
Daily time spent and social media reach among Gen Z in the UK 2023, by platform
Daily social media reach and time spent among Gen Z users in the United Kingdom in August 2023, by platform
Platforms consumers used to follow influencers in the UK 2023
Platforms consumers used to follow influencers in the UK 2023
Platforms consumers used to follow influencers in the United Kingdom (UK) as of April 2023

Demographics

Meta audiences in the United Kingdom 2025, by age and gender
Meta audiences in the United Kingdom 2025, by age and gender
Meta Platforms audiences in the United Kingdom (UK) in October 2025, by age group and gender
Facebook users in the United Kingdom (UK) 2024, by generation
Facebook users in the United Kingdom (UK) 2024, by generation
Distribution of Facebook users in the United Kingdom (UK) as of September 2024, by generation
UK: Facebook audience 2026, by gender
UK: Facebook audience 2026, by gender
Distribution of Facebook users in the United Kingdom (UK) as of March 2026, by gender
UK: Facebook users 2026, by age and gender
UK: Facebook users 2026, by age and gender
Share of Facebook users in the United Kingdom (UK) as of February 2026, by age group and gender
Facebook users in the United Kingdom (UK) 2024, by household income
Facebook users in the United Kingdom (UK) 2024, by household income
Share of Facebook users in the United Kingdom (UK) as of September 2024, by household income

User activity

Facebook user engagement of leading U.S. and UK publishers 2023
Facebook user engagement of leading U.S. and UK publishers 2023
Leading publishers on Facebook from the United States and the United Kingdom (UK) as of January 2023, by total number of interactions (in millions)
Top web articles shared on Facebook from U.S. and UK publishers 2023
Top web articles shared on Facebook from U.S. and UK publishers 2023
Leading web articles shared on Facebook from publishers in the United States and the United Kingdom (UK) in January 2023, by user engagement
UK: news outlets followed on Facebook 2024
UK: news outlets followed on Facebook 2024
Share of users in the United Kingdom (UK) who follow selected news organizations on Facebook as of March 2024
Facebook engagement in the UK 2024, by post type
Facebook engagement in the UK 2024, by post type
Share of Facebook posts engagements in the United Kingdom (UK) as of November 2024, by post type
Number of Facebook likes for political party leaders in the UK 2024
Number of Facebook likes for political party leaders in the UK 2024
Number of Facebook likes for political party leaders in the UK as of January 2024 (in 1,000s)
Number of Facebook likes for political parties in the UK 2024
Number of Facebook likes for political parties in the UK 2024
Number of likes on Facebook for major political parties in the United Kingdom as of January 2024 (in 1,000s)
UK: Facebook data requests from government agencies 2015-2024
UK: Facebook data requests from government agencies 2015-2024
Number of user data requests issued to Facebook by the United Kingdom (UK) government as of 1st half 2024
UK: Facebook user data shared with UK government agencies H1 2013- H1 2024
UK: Facebook user data shared with UK government agencies H1 2013- H1 2024
Share of user data requests issued to Facebook where some data was produced to the United Kingdom (UK) government as of 1st half 2024

Social media advertising

Digital Market Outlook: social media advertising spending in European countries 2025
Digital Market Outlook: social media advertising spending in European countries 2025
Social media advertising spending in selected countries in Europe in 2025 (in million U.S. dollars)
Social media advertising spending in the United Kingdom 2017-2031
Social media advertising spending in the United Kingdom 2017-2031
Social media advertising spending in the United Kingdom from 2017 to 2031 (in billion U.S. dollars)
Social media advertising spending growth in the United Kingdom 2018-2031
Social media advertising spending growth in the United Kingdom 2018-2031
Social media advertising spending growth in the United Kingdom from 2018 to 2031
Uses of social media marketing in the UK 2023
Uses of social media marketing in the UK 2023
Uses of social media marketing at for-profit companies in the United Kingdom (UK) as of February 2023
Social media used by small business in the UK 2023
Social media used by small business in the UK 2023
Primary social media platforms used by small businesses for sales generation in the United Kingdom as of January 2023
Share of social in marketing budgets in the UK 2023
Share of social in marketing budgets in the UK 2023
Share of social in marketing budgets in the United Kingdom (UK) as of February 2023
Uses of social media marketing at for-profit B2C companies in the UK 2023
Uses of social media marketing at for-profit B2C companies in the UK 2023
Uses of social media marketing at for-profit B2C companies in the United Kingdom (UK) as of February 2023
Influencer advertising spending in the United Kingdom 2017-2030
Influencer advertising spending in the United Kingdom 2017-2030
Influencer advertising spending in the United Kingdom from 2017 to 2030 (in million U.S. dollars)

Number of Facebook users in the UK
****m

Facebook penetration rate in the UK
**%

Meta's annual revenue
201bn USD

Key figures

The most important key figures provide you with a compact summary of the topic of "Facebook in the United Kingdom" and take you straight to the corresponding statistics.

- Facebook UK Limited revenue in 2021
- ***bn GBP
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Detailed statistics
Facebook UK Limited revenue 2011-2021
- Facebook UK Limited cost of sales in 2021
- 36.4m GBP
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Detailed statistics
Facebook UK Limited cost of sales 2015-2021
- Facebook UK Limited gross profit in 2021
- 1.86bn GPB
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Detailed statistics
Facebook UK Limited gross profit 2011-2021

- UK YouTube brand awareness
- 95%
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Detailed statistics
Most well-known social networks in the UK 2024
- UK Facebook brand awareness
- 96%
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Detailed statistics
Most well-known social networks in the UK 2024
- UK Instagram brand awareness
- 95%
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Detailed statistics
Most well-known social networks in the UK 2024
- UK X (Twitter) brand awareness
- 83%
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Detailed statistics
Most well-known social networks in the UK 2024

- Leading social network by reach in the UK
- WhatsApp
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Detailed statistics
Leading social networks in the United Kingdom (UK) 2025, by reach
- Leading social network by share of website visits in the UK
- Facebook
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Detailed statistics
Leading social networks in the UK 2026, by market share
- Daily time spent on Facebook in the UK
- ***minutes
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Detailed statistics
UK: daily time spent on select social apps 2025
- Daily time spent on TikTok in the UK
- **hour and ***minutes
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Detailed statistics
UK: daily time spent on select social apps 2025

- Male UK Facebook users aged 25 to 34 years
- ****%
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Detailed statistics
UK: Facebook users 2026, by age and gender
- Share of male Facebook users in the UK
- ****%
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Detailed statistics
UK: Facebook audience 2026, by gender
- Number of teen Facebook users in the UK
- ***m
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Detailed statistics
UK: teen Facebook, Messenger, and Instagram users 2023

- Annual social media ad spend in the UK
- **bn USD
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Detailed statistics
Social media advertising spending in the United Kingdom 2017-2031
- Primary marketing channel of B2C marketers in UK
- Social media
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Detailed statistics
Leading B2C marketing channels in the UK 2022
- Share of B2C UK marketers using Facebook
- *****%
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Detailed statistics
Social media platforms used by B2C marketers in the UK 2022