fiscal year 2023; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year
Supplementary notes
*Forecast.
The market size is based on the total amount of money paid by consumers to service operators. It covers subscription video-on-demand (SVOD), ad-supported SVOD, transaction video-on-demand (TVOD), and electronic sell-through (EST).
100 Japanese yen equal 0.64 U.S. dollars or 0.62 euros as of January 2025.
The video-on-demand (VOD) market in Japan was valued at billion Japanese yen in fiscal year 2023. The market, which includes subscription video-on-demand (SVOD), ad-supported SVOD, transaction video-on-demand (TVOD), and electronic sell-through (EST) services, was expected to reach a size of more than billion yen by fiscal year 2030.
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Nomura Research Institute. (December 24, 2024). Value of the video-on-demand (VOD) market in Japan in fiscal year 2023 with a forecast until 2030 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1025258/japan-video-on-demand-market-size/
Nomura Research Institute. "Value of the video-on-demand (VOD) market in Japan in fiscal year 2023 with a forecast until 2030 (in billion Japanese yen)." Chart. December 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1025258/japan-video-on-demand-market-size/
Nomura Research Institute. (2024). Value of the video-on-demand (VOD) market in Japan in fiscal year 2023 with a forecast until 2030 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1025258/japan-video-on-demand-market-size/
Nomura Research Institute. "Value of The Video-on-demand (Vod) Market in Japan in Fiscal Year 2023 with a Forecast until 2030 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Dec 2024, /statistics/1025258/japan-video-on-demand-market-size/
Nomura Research Institute, Value of the video-on-demand (VOD) market in Japan in fiscal year 2023 with a forecast until 2030 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1025258/japan-video-on-demand-market-size/ (last visited July 26, 2026)
Value of the video-on-demand (VOD) market in Japan in fiscal year 2023 with a forecast until 2030 (in billion Japanese yen) [Graph], Nomura Research Institute, December 24, 2024. [Online]. Available: /statistics/1025258/japan-video-on-demand-market-size/
