| Characteristic | Share of consumers |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
November 2024
Region
United Kingdom
Survey time period
October 2024
Number of respondents
1,064*
Age group
18-75 years
Special properties
Consumers who are definitely or probably shopping during the events
Supplementary notes
Respondents were asked what the most important criteria are that influence their decision on where they plan to shop on Black Friday, Cyber Monday, and Single's Day.
More than one answer was possible.
* Total number of survey respondents in the UK including those who will not shop during major sales events.
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