| Characteristic | Share of respondents |
|---|---|
| Clothes or shoes | 52% |
| Food/drink | 50% |
| Health and beauty | 42% |
| Toys and games | 31% |
| Books | 30% |
| Jewellery | 21% |
| Vouchers | 20% |
| Music | 18% |
| Movies | 15% |
| Video/computer games | 13% |
| Kitchen Accessories | 11% |
| Tickets (experience day/events) | 10% |
| Wearables | 10% |
| Headphones | 7% |
| Sports equipment | 5% |
| Tablet | 5% |
| Smartphone | 4% |
| Games Console | 4% |
| Digital assistant | 2% |
| Holiday/trip | 2% |
| Laptop | 2% |
| Wireless speaker system | 2% |
| Virtual reality headset | 1% |
| Smart home devices | 1% |
| Digital camera | 1% |
| eReader | 1% |
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Source
Source
Release date
December 2018
More information
Region
United Kingdom
Survey time period
November 2018
Number of respondents
300,000*
Special properties
YouGov Profiles
Supplementary notes
* Data collected from YouGov Profiles, a 'connected data vault' which holds data collected from an estimated 300,000 YouGov members. The source does not specify the number of responses received from YouGov Profiles.
This question was phrased by the source as follows: "Which, if any, of the following types of presents did you buy to give over the Christmas period 2017? Please select all that apply."
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