| Characteristic | Share of consumers |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
October 2025
More information
Region
United Kingdom
Survey time period
October 2025
Number of respondents
7,327*
Age group
18-75 years
Special properties
Consumers who are definitely or probably shopping during the events
Supplementary notes
This question was phrased by the source as follows: "What type of deals do you like the most during Black Friday/Cyber Monday/Singles' Day?"
More than one answer was possible.
*Number of survey respondents across different countries that will definitely or probably shop on Black Friday, Cyber Monday, and/or Single's Day.
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