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Average share of consumers' budget for November sales events by price category in the United Kingdom in 2024

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Source

Release date

November 2024

Region

United Kingdom

Survey time period

October 2024

Number of respondents

1,064*

Age group

18-75 years

Special properties

Weighted according to population

Supplementary notes

Respondents were asked to allocate 100 points across the given categories to reflect their planned spend during Black Friday, Cyber Weekend, and Single's Day.

* Total number of survey respondents in the UK including those who will not shop during major sales events.

Citation formats

Black Friday weekend price category budget allocation in the UK in 2024

Published by
F. Watty,
Nov 15, 2024

Over the 2024 November sales events, Black Friday, Cyber Weekend, and Single's Day, consumers in the United Kingdom said that they would be allocation the highest proportion of their budget to basic or essential products they need anyway. On average, UK consumers said that they would spend almost **** of their budget on this category.

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