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Leading consumer reasons for returning purchases made during Black Friday in the United Kingdom (UK) as of 2018**

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Sources

Release date

November 2018

Region

United Kingdom

Survey time period

2018*

Number of respondents

200 respondents

Supplementary notes

* The source does not specify the exact date of survey, nor the age range of respondents.
** This question was phrased by the source as follows: "Have you ever returned a black Friday purchase? why?"

Citation formats

Reasons for returning Black Friday purchases among consumers UK 2018

Published by
F. Watty,
Oct 21, 2019
This statistic presents the leading reasons for returning purchases made on Black Friday, based on a survey of consumers in the United Kingdom (UK) in 2018. Around ** percent of the consumers surveyed said they ended up returning their purchases because items didn't fit. Another key reason was because people found cheaper prices elsewhere.
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Black Friday in the UKChristmas shopping in the United Kingdom (UK)Holiday season e-commerce in the United StatesU.S. Thanksgiving weekend shoppingBlack Friday worldwide
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