*Sample sizes usually include a minimum of 1,000 respondents in each country.
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
The date of release is the date of access.
Citation formats
Share of shoppers purchasing groceries online on a monthly basis 2023, by country
On average, a ** of global shoppers were purchasing groceries online on a monthly basis in the second quarter of 2023. The United Kingdom had the highest share of monthly online grocery shoppers, at ** percent, followed closely by the United States at ** percent. In contrast, only ** percent of Polish respondents reported shopping for groceries online on a monthly basis.
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Klarna. (February 14, 2024). Share of consumers purchasing groceries online on a monthly basis in 2nd quarter 2023, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1451071/share-of-online-grocery-shoppers-by-country/
Klarna. "Share of consumers purchasing groceries online on a monthly basis in 2nd quarter 2023, by country." Chart. February 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1451071/share-of-online-grocery-shoppers-by-country/
Klarna. (2024). Share of consumers purchasing groceries online on a monthly basis in 2nd quarter 2023, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1451071/share-of-online-grocery-shoppers-by-country/
Klarna. "Share of Consumers Purchasing Groceries Online on a Monthly Basis in 2nd Quarter 2023, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Feb 2024, /statistics/1451071/share-of-online-grocery-shoppers-by-country/
Klarna, Share of consumers purchasing groceries online on a monthly basis in 2nd quarter 2023, by country ÌÇÐÄÆƽâ°æ, /statistics/1451071/share-of-online-grocery-shoppers-by-country/ (last visited July 31, 2026)
Share of consumers purchasing groceries online on a monthly basis in 2nd quarter 2023, by country [Graph], Klarna, February 14, 2024. [Online]. Available: /statistics/1451071/share-of-online-grocery-shoppers-by-country/
