A survey conducted in the United States in 2024 shows what are the phases of GenAI adoption that each consumer goods and retail companies are in. Almost ** percent of them are in pilot mode, experimenting the tool without putting it officially to work yet. Around ** percent are in the early stages of its usage and * percent of the companies have no plans to use it yet.
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EY. (July 23, 2024). GenAI adoption according to CIOs of consumer goods and retail companies in the U.S. in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1490406/us-genai-retail-consumer-adoption/
EY. "GenAI adoption according to CIOs of consumer goods and retail companies in the U.S. in 2024." Chart. July 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1490406/us-genai-retail-consumer-adoption/
EY. (2024). GenAI adoption according to CIOs of consumer goods and retail companies in the U.S. in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1490406/us-genai-retail-consumer-adoption/
EY. "Genai Adoption According to Cios of Consumer Goods and Retail Companies in The U.S. in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2024, /statistics/1490406/us-genai-retail-consumer-adoption/
EY, GenAI adoption according to CIOs of consumer goods and retail companies in the U.S. in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1490406/us-genai-retail-consumer-adoption/ (last visited July 21, 2026)
GenAI adoption according to CIOs of consumer goods and retail companies in the U.S. in 2024 [Graph], EY, July 23, 2024. [Online]. Available: /statistics/1490406/us-genai-retail-consumer-adoption/
