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Online shopping conversion rate in select verticals before and after offering personalized shopping experience in the United States in 2021

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Sources

Release date

April 2021

Region

United States

Survey time period

February 24 to March 10, 2021

Number of respondents

800 respondents

Special properties

200 U.S. e-commerce retailer executives and 600 U.S. consumers

Citation formats

U.S. conversion rates in selected verticals before and after personalization 2021

Published by
F. Watty,
Jul 4, 2022
A 2021 report revealed that personalization touchpoints offered by e-commerce brands in the United States raised conversion rates across a number of segments. Post-personalization, the conversion rate for groceries was at **** percent, up from **** percent prior to personalized experience.
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per month, billed annually 1
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