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Display of product recommendations on product detail pages of e-commerce sites in the Nordics in 2021

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Source

Release date

September 2021

Region

Finland, Norway, Sweden

Survey time period

July 31 to August 3, 2021

Special properties

online visitors

Supplementary notes

The question was phrased by the source as follows: "Does the website offer product recommendations on product detail pages?"
The source does not specify the type of survey, nor the number or age of respondents.

Citation formats

Product recommendations on e-commerce sites' PDP in the Nordics 2021

Published by
Yihan Ma,
Nov 28, 2025
A study conduted in 2021 on e-commerce sites in Nordic countries showed that most e-commerce platforms would display product recommendations on product detail pages. According to the results, nearly one in *** users would see recommendations of products they might like on e-commerce sites' PDP.
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