* Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece.
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
The date of release is the date of access.
Citation formats
Share of shoppers buying pharmaceuticals online 2023, by country and gender
According to a global survey conducted in the first quarter of 2023, Sweden has the highest proportion of online pharmaceutical product purchasers among men and women, with ** percent and ** percent, respectively. In nearly all ** surveyed countries, the percentage of female consumers buying pharmaceutical products online surpassed that of males.
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Klarna. (October 10, 2023). Share of consumers purchasing pharmaceutical products online in select countries in 2nd quarter 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1308257/share-shoppers-purchasing-pharmaceuticals-online-country-gender/
Klarna. "Share of consumers purchasing pharmaceutical products online in select countries in 2nd quarter 2023, by gender." Chart. October 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1308257/share-shoppers-purchasing-pharmaceuticals-online-country-gender/
Klarna. (2023). Share of consumers purchasing pharmaceutical products online in select countries in 2nd quarter 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1308257/share-shoppers-purchasing-pharmaceuticals-online-country-gender/
Klarna. "Share of Consumers Purchasing Pharmaceutical Products Online in Select Countries in 2nd Quarter 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Oct 2023, /statistics/1308257/share-shoppers-purchasing-pharmaceuticals-online-country-gender/
Klarna, Share of consumers purchasing pharmaceutical products online in select countries in 2nd quarter 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1308257/share-shoppers-purchasing-pharmaceuticals-online-country-gender/ (last visited August 02, 2026)
Share of consumers purchasing pharmaceutical products online in select countries in 2nd quarter 2023, by gender [Graph], Klarna, October 10, 2023. [Online]. Available: /statistics/1308257/share-shoppers-purchasing-pharmaceuticals-online-country-gender/
