* Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece.
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
The date of release is the date of access.
Citation formats
Share of shoppers buying pharmaceuticals online 2023, by country
According to a global survey conducted in the second quarter of 2023, Sweden has the highest percentage of consumers purchasing pharmaceutical products online, with ** percent. The United States and Greece trailed behind with ** and ** percent of respondents, respectively, who reported buying pharmaceutical products online during the same period.
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Klarna. (October 10, 2023). Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/
Klarna. "Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries." Chart. October 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/
Klarna. (2023). Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/
Klarna. "Share of Consumers Purchasing Pharmaceutical Products Online in 2nd Quarter 2023, by Select Countries." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Oct 2023, /statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/
Klarna, Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries ÌÇÐÄÆƽâ°æ, /statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/ (last visited July 28, 2026)
Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries [Graph], Klarna, October 10, 2023. [Online]. Available: /statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/
