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Marketing content formats that generated highest social media engagement according to small businesses (SMBs) in the United States and Canada in 2022

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Source

Release date

March 2022

Region

Canada, United States

Survey time period

2022

Number of respondents

600 respondents

Supplementary notes

The source does not provide information on the exact survey date.

Citation formats

Most engaging social media content for U.S. and Canada SMBs 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 12, 2023

During a survey of small businesses (SMBs) in the U.S. and Canada in 2022, one-quarter of respondents deemed video the most engaging marketing content on social media platforms. For nearly ** percent of SMBs, promotions and offers generated the higher engagement.

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Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
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