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Frequency in which e-shoppers purchased beauty and health care products online in Europe in 2023

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Sources

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Release date

February 2024

Region

Europe

Survey time period

May 31 to July 19, 2023

Number of respondents

801-1,570 respondents*

Age group

18-70 years

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*All respondents purchased physical goods online, at least once, since January 2023, and had it delivered.

Citation formats

Frequency of online purchases of beauty products in Europe 2023

Published by
Yihan Ma,
May 2, 2024

In 2023, European shoppers of health and beauty products gave insights on the frequency of their online purchases. Around **** of online shoppers, stated that they buy beauty products once a month via the internet, while roughly ** percent only purchase these items once every two or three months. Only about **** percent purchase beauty and health care goods on a weekly basis.

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Statistics on " Beauty and personal care e-commerce in Europe "

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Market overview

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Leading personal care retailers

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Consumption

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Topics

Beauty and personal care e-commerce in EuropeCelebrity beauty brandsBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce in FranceBeauty and personal care e-commerce worldwide
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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