| Characteristic | 16 to 24 years old | 25 to 34 years old | 35 to 44 years old | 45 to 54 years old | 55 years and above |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
July 2025
More information
Region
Indonesia
Survey time period
June 12 to 30, 2025
Number of respondents
7,909 respondents
Age group
16 years and older
Special properties
among those who view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "What kind of social media ads do you find most impactful?"
Multiple answers were allowed.
The survey was conducted among:
1,905 respondents aged 16 to 24 years old,
2,743 respondents aged 25 to 34 years old,
1,904 respondents aged 35 to 44 years old,
1,047 respondents aged 45 to 54 years old,
310 respondents aged 55 years and above
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