The survey question was: "Do you want to view sponsored advertisements on social media platforms? Choose up to 3 of the most relevant answers."
The survey was conducted among: 2,216 respondents aged 16 to 24 years old, 3,058 respondents aged 25 to 34 years old, 2,217 respondents aged 35 to 44 years old, 1,207 respondents aged 45 to 54 years old, 365 respondents aged 55 years and above
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Interest in viewing sponsored social media ads Indonesia 2025, by age
According to a survey by in Indonesia in June 2025, over **** of respondents aged between 16 to 54 years stated that they want to see sponsored advertisements on social media platforms because they find good offers or discounts. The same survey revealed that those who expressed this preference were more likely to engage with such ads, driven by the relevance of the content to their interests.
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Rakuten Insight. (July 23, 2025). Interest in viewing sponsored advertisements on social media platforms in Indonesia as of June 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1405027/indonesia-interest-in-viewing-sponsored-social-media-ads-by-age/
Rakuten Insight. "Interest in viewing sponsored advertisements on social media platforms in Indonesia as of June 2025, by age group." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1405027/indonesia-interest-in-viewing-sponsored-social-media-ads-by-age/
Rakuten Insight. (2025). Interest in viewing sponsored advertisements on social media platforms in Indonesia as of June 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1405027/indonesia-interest-in-viewing-sponsored-social-media-ads-by-age/
Rakuten Insight. "Interest in Viewing Sponsored Advertisements on Social Media Platforms in Indonesia as of June 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1405027/indonesia-interest-in-viewing-sponsored-social-media-ads-by-age/
Rakuten Insight, Interest in viewing sponsored advertisements on social media platforms in Indonesia as of June 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1405027/indonesia-interest-in-viewing-sponsored-social-media-ads-by-age/ (last visited August 01, 2026)
Interest in viewing sponsored advertisements on social media platforms in Indonesia as of June 2025, by age group [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1405027/indonesia-interest-in-viewing-sponsored-social-media-ads-by-age/
