among those who view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "How often have you purchased an item after viewing an ad on social media?" Multiple answers were allowed.
The survey was conducted among:
1,905 respondents aged 16 to 24 years old, 2,743 respondents aged 25 to 34 years old, 1,904 respondents aged 35 to 44 years old, 1,047 respondents aged 45 to 54 years old, 310 respondents aged 55 years and above
Citation formats
Purchase frequency after viewing social media ads Indonesia 2025, by age
According to a survey by in Indonesia in June 2025, over ** percent of respondents aged from 25 years and above stated that they sometimes purchase an item after viewing an advertisement on social media. In comparison, around ** percent of respondents aged 16 to 24 years stated that rarely make a purchase after viewing a social media advertisement.
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Rakuten Insight. (July 23, 2025). Frequency of purchasing an item after viewing an advertisement on social media platforms in Indonesia as of June 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1405561/indonesia-purchase-frequency-after-viewing-social-media-ads-by-age/
Rakuten Insight. "Frequency of purchasing an item after viewing an advertisement on social media platforms in Indonesia as of June 2025, by age group." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1405561/indonesia-purchase-frequency-after-viewing-social-media-ads-by-age/
Rakuten Insight. (2025). Frequency of purchasing an item after viewing an advertisement on social media platforms in Indonesia as of June 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1405561/indonesia-purchase-frequency-after-viewing-social-media-ads-by-age/
Rakuten Insight. "Frequency of Purchasing An Item after Viewing An Advertisement on Social Media Platforms in Indonesia as of June 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1405561/indonesia-purchase-frequency-after-viewing-social-media-ads-by-age/
Rakuten Insight, Frequency of purchasing an item after viewing an advertisement on social media platforms in Indonesia as of June 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1405561/indonesia-purchase-frequency-after-viewing-social-media-ads-by-age/ (last visited July 31, 2026)
Frequency of purchasing an item after viewing an advertisement on social media platforms in Indonesia as of June 2025, by age group [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1405561/indonesia-purchase-frequency-after-viewing-social-media-ads-by-age/
