Research subjects: active users who had used traditional search engine platforms (excluding vertical content search platforms, such as Bytes, Xiaohongshu Search, etc.) of all ports in April 2023, of which the traditional search engine platforms include Baidu, 360 Search, Sogou Search, Quark Search (mobile only), Sleipnir Search (mobile only) and Wukong Search (mobile only).
Citation formats
Monthly active penetration rate of major search engines in China 2023, by device
According to a survey in China in April 2023, Baidu was the leading search engine in the country among monthly active users on both PC and mobile devices with penetration rates of approximately ** percent and ** percent respectively. Other search engines lagged behind with a wide margin.
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36Kr. (June 12, 2023). Penetration rate of major search engines among monthly active users in China in April 2023, by device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1404164/china-search-engines-penetration-among-monthly-active-users-by-device/
36Kr. "Penetration rate of major search engines among monthly active users in China in April 2023, by device." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1404164/china-search-engines-penetration-among-monthly-active-users-by-device/
36Kr. (2023). Penetration rate of major search engines among monthly active users in China in April 2023, by device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1404164/china-search-engines-penetration-among-monthly-active-users-by-device/
36Kr. "Penetration Rate of Major Search Engines among Monthly Active Users in China in April 2023, by Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1404164/china-search-engines-penetration-among-monthly-active-users-by-device/
36Kr, Penetration rate of major search engines among monthly active users in China in April 2023, by device ÌÇÐÄÆƽâ°æ, /statistics/1404164/china-search-engines-penetration-among-monthly-active-users-by-device/ (last visited July 24, 2026)
Penetration rate of major search engines among monthly active users in China in April 2023, by device [Graph], 36Kr, June 12, 2023. [Online]. Available: /statistics/1404164/china-search-engines-penetration-among-monthly-active-users-by-device/
