According to a survey in China in May 2023, almost ** percent of advertisers said that they considered the visibility of the platform when placing advertisements on search engines. Target audience and cost-effectiveness were other important factors.
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36Kr. (June 12, 2023). Leading decision-making factors in advertising on search engines among advertisers in China as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1405544/china-leading-criteria-in-advertising-on-search-engines/
36Kr. "Leading decision-making factors in advertising on search engines among advertisers in China as of May 2023." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1405544/china-leading-criteria-in-advertising-on-search-engines/
36Kr. (2023). Leading decision-making factors in advertising on search engines among advertisers in China as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1405544/china-leading-criteria-in-advertising-on-search-engines/
36Kr. "Leading Decision-making Factors in Advertising on Search Engines among Advertisers in China as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1405544/china-leading-criteria-in-advertising-on-search-engines/
36Kr, Leading decision-making factors in advertising on search engines among advertisers in China as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1405544/china-leading-criteria-in-advertising-on-search-engines/ (last visited August 01, 2026)
Leading decision-making factors in advertising on search engines among advertisers in China as of May 2023 [Graph], 36Kr, June 12, 2023. [Online]. Available: /statistics/1405544/china-leading-criteria-in-advertising-on-search-engines/
