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Important criteria when using search engines in China in 2021

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Source

Release date

January 2022

Region

China

Survey time period

December 2021

Number of respondents

2,401 respondents

Special properties

covering users from tier one to three cities

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

User expectations from search engines in China 2021

Published by Thuy D., Nov 10, 2022
Chinese internet users valued reliable content offered by search engines. In a survey conducted in December 2021, around ** percent of respondents in China expressed their demand for authoritative sources of information with quality checks. Content authenticity and objectiveness were other important criteria.
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