Share of adults in the United States who would switch or not to an artificial intelligence (AI) powered search engine as of February 2023, by generation
Characteristic
Yes
Don't know/No opinion
No
All adults
28%
18%
54%
Generation Z
32%
14%
54%
Millenials
40%
17%
44%
Generation X
29%
19%
52%
Baby Boomers
16%
20%
64%
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According to a survey conducted in February 2023, more than half of U.S. adults claimed they would not switch to an artificial intelligence (AI) powered search engine. Rejection of tools that use this technology was higher among Baby Boomers, although 54 percent of respondents of younger generations also showed more resistance when considering switching. Meanwhile, Millennials were more likely to switch to these tools, as 40 percent of respondents of this generation claimed would do so.
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Morning Consult. (February 22, 2023). Share of adults in the United States who would switch or not to an artificial intelligence (AI) powered search engine as of February 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1377993/us-adults-ai-powered-search-engines-usage-choice/
Morning Consult. "Share of adults in the United States who would switch or not to an artificial intelligence (AI) powered search engine as of February 2023, by generation." Chart. February 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1377993/us-adults-ai-powered-search-engines-usage-choice/
Morning Consult. (2023). Share of adults in the United States who would switch or not to an artificial intelligence (AI) powered search engine as of February 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1377993/us-adults-ai-powered-search-engines-usage-choice/
Morning Consult. "Share of Adults in The United States Who Would Switch or Not to An Artificial Intelligence (Ai) Powered Search Engine as of February 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2023, /statistics/1377993/us-adults-ai-powered-search-engines-usage-choice/
Morning Consult, Share of adults in the United States who would switch or not to an artificial intelligence (AI) powered search engine as of February 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1377993/us-adults-ai-powered-search-engines-usage-choice/ (last visited July 25, 2026)
Share of adults in the United States who would switch or not to an artificial intelligence (AI) powered search engine as of February 2023, by generation [Graph], Morning Consult, February 22, 2023. [Online]. Available: /statistics/1377993/us-adults-ai-powered-search-engines-usage-choice/
