According to a survey conducted in February 2023, almost nine out of ten adults in the United States considered data privacy and ease of use as the most important selection criteria when choosing a search engine. Interest in whether a search engine used artificial intelligence (AI) to improve results was picked by only 46 percent of the respondents, although most adults in the country were interested in AI-powered online search among other products based on this technology.
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Morning Consult, & Twitter. (February 22, 2023). Share of adults in the United States who consider specific features important when selecting an online search engine of February 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1377902/us-adults-importance-of-search-engines-features/
Morning Consult, und Twitter. "Share of adults in the United States who consider specific features important when selecting an online search engine of February 2023." Chart. February 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1377902/us-adults-importance-of-search-engines-features/
Morning Consult, Twitter. (2023). Share of adults in the United States who consider specific features important when selecting an online search engine of February 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1377902/us-adults-importance-of-search-engines-features/
Morning Consult, and Twitter. "Share of Adults in The United States Who Consider Specific Features Important When Selecting An Online Search Engine of February 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2023, /statistics/1377902/us-adults-importance-of-search-engines-features/
Morning Consult & Twitter, Share of adults in the United States who consider specific features important when selecting an online search engine of February 2023 ÌÇÐÄÆƽâ°æ, /statistics/1377902/us-adults-importance-of-search-engines-features/ (last visited July 29, 2026)
Share of adults in the United States who consider specific features important when selecting an online search engine of February 2023 [Graph], Morning Consult, & Twitter, February 22, 2023. [Online]. Available: /statistics/1377902/us-adults-importance-of-search-engines-features/
