Research subjects: active users who had used traditional search engine platforms (excluding vertical content search platforms, such as Bytes, Xiaohongshu Search, etc.) of all ports in April 2023, of which the traditional search engine platforms include Baidu, 360 Search, Sogou Search, Quark Search (mobile only), Sleipnir Search (mobile only) and Wukong Search (mobile only).
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User satisfaction of major search engines in China 2023, by criteria
According to a survey in China in May 2023, mobile users were the most satisfied with the search experience of using Shenma Search and Quark Search. Both search engine platforms gained a mean score of *** points among the respondents. Regarding search response speed and search content quality, *** Search scored the highest points.
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36Kr. (June 12, 2023). Level of satisfaction of major search engines among mobile users in China as of May 2023, by criteria [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1404389/china-mobile-user-satisfaction-level-of-major-search-engines-by-criteria/
36Kr. "Level of satisfaction of major search engines among mobile users in China as of May 2023, by criteria." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1404389/china-mobile-user-satisfaction-level-of-major-search-engines-by-criteria/
36Kr. (2023). Level of satisfaction of major search engines among mobile users in China as of May 2023, by criteria. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1404389/china-mobile-user-satisfaction-level-of-major-search-engines-by-criteria/
36Kr. "Level of Satisfaction of Major Search Engines among Mobile Users in China as of May 2023, by Criteria." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1404389/china-mobile-user-satisfaction-level-of-major-search-engines-by-criteria/
36Kr, Level of satisfaction of major search engines among mobile users in China as of May 2023, by criteria ÌÇÐÄÆƽâ°æ, /statistics/1404389/china-mobile-user-satisfaction-level-of-major-search-engines-by-criteria/ (last visited August 02, 2026)
Level of satisfaction of major search engines among mobile users in China as of May 2023, by criteria [Graph], 36Kr, June 12, 2023. [Online]. Available: /statistics/1404389/china-mobile-user-satisfaction-level-of-major-search-engines-by-criteria/
