State of SEO strategies in France - statistics & facts
With more than 25 million households having access to the internet at home in France in 2021, the number of internet users is expected to grow to 57 million in 2025. When mentioning the internet, the term search engine immediately comes to mind. Google was far the most popular on all devices, with a 96.86 percent market share on mobile devices. The leading query in 2021 was "Facebook", indicating the strong position of the five biggest U.S. companies that dominate the digital world, known as GAFAM (Google, Apple, Facebook, Amazon and Microsoft).
