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Consumer activity in the scope of owned loyalty programs in Poland from 2022 to 2023, by type of store

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Source

Release date

October 2023

Region

Poland

Survey time period

August 2023

Supplementary notes

The methods used were CAWI (n=1465) and CATI (n=802).

Citation formats

Consumer activity in the loyalty programs owned in Poland 2023, by store type

Published by
F. Watty,
Nov 6, 2023
Loyalty programs were most actively used by customers of grocery stores and gas stations in Poland in 2023.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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