Share of small and medium-sized publishers that you would not be able to launch and sustain their businesses without revenue from digital advertising in the United States as of October 2022
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Share of small and medium-sized publishers that you would not be able to launch and sustain their businesses without revenue from digital advertising in the United States as of October 2022
Citation formats
Importance of digital ad revenue to the success of SMEs in the U.S. 2022
During a 2022 survey, **** percent of responding small and medium-sized publishers from the United States somewhat or strongly agreed that without digital advertising revenue, they would not have been able to launch and sustain their businesses. On the other hand, **** percent of respondents somewhat or strongly disagreed with that statement.
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Data Catalyst Institute. (January 13, 2023). Share of small and medium-sized publishers that you would not be able to launch and sustain their businesses without revenue from digital advertising in the United States as of October 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1388501/importance-digital-advertising-revenue-success-smes-usa/
Data Catalyst Institute. "Share of small and medium-sized publishers that you would not be able to launch and sustain their businesses without revenue from digital advertising in the United States as of October 2022." Chart. January 13, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1388501/importance-digital-advertising-revenue-success-smes-usa/
Data Catalyst Institute. (2023). Share of small and medium-sized publishers that you would not be able to launch and sustain their businesses without revenue from digital advertising in the United States as of October 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1388501/importance-digital-advertising-revenue-success-smes-usa/
Data Catalyst Institute. "Share of Small and Medium-sized Publishers That You Would Not Be Able to Launch and Sustain Their Businesses without Revenue from Digital Advertising in The United States as of October 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Jan 2023, /statistics/1388501/importance-digital-advertising-revenue-success-smes-usa/
Data Catalyst Institute, Share of small and medium-sized publishers that you would not be able to launch and sustain their businesses without revenue from digital advertising in the United States as of October 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1388501/importance-digital-advertising-revenue-success-smes-usa/ (last visited August 01, 2026)
Share of small and medium-sized publishers that you would not be able to launch and sustain their businesses without revenue from digital advertising in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: /statistics/1388501/importance-digital-advertising-revenue-success-smes-usa/