Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
During a 2022 survey, approximately ** percent of responding small and medium-sized businesses (SMBs) from the United States somewhat or strongly agreed that digital advertising contributed more to their revenue than traditional advertising. On the other hand, *** percent of respondents somewhat or strongly disagreed with that statement.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Data Catalyst Institute. (January 13, 2023). Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/
Data Catalyst Institute. "Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022." Chart. January 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/
Data Catalyst Institute. (2023). Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/
Data Catalyst Institute. "Share of Small and Medium-sized Businesses (Smbs) Where Digital Advertising Contributed More to Revenue than Traditional Advertising in The United States as of October 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2023, /statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/
Data Catalyst Institute, Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022 ÌÇÐÄÆƽâ°æ, /statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/ (last visited August 05, 2026)
Share of small and medium-sized businesses (SMBs) where digital advertising contributed more to revenue than traditional advertising in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: /statistics/1388343/smbs-digital-advertising-contribut-more-revenue-traditional-advertising-usa/
