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Share of small and medium-sized businesses (SMBs) that believed that digital advertising helped them reach more new customers than traditional advertising in the United States as of October 2022

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Source

Release date

January 2023

Region

United States

Survey time period

September 6 to October 2, 2022

Number of respondents

2,428 respondents

Special properties

among owners or senior leaders/managers at SMBs

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

Citation formats

SMBs that believe online ads help them reach more new customers than offline ads U.S.

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 5, 2023
During a 2022 survey, **** percent of responding small and medium-sized businesses (SMBs) from the United States somewhat or strongly agreed that digital advertising helped them reach more new customers than traditional advertising. On the other hand, around *** percent of respondents somewhat or strongly disagreed with that statement.
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