nationally representative OnePoll survey of Australian adult consumers who had shopped online in the previous 12 months
Supplementary notes
Original survey question: Which of the following product categories have you purchased online in the last 12 months and who did you purchase from? = Amazon
The data shows the share of respondents who purchased a particular product category from Amazon.com.au in the 12 months prior to February 2023.
Citation formats
Amazon Australia share of online purchases made Australia 2023, by category
In a survey conducted in February 2023 in Australia, the top product category purchased on Amazon.com.au among online shoppers was books and eBooks, with around ** percent of respondents saying they had purchased these products on Amazon Australia's website in the last 12 months. Purchasing home and kitchen products from Amazon Australia was also quite popular among consumers, with around ** percent of those surveyed buying their home and kitchen products on Amazon. Vitamins and supplements, as well as alcohol, were the product categories least shopped for on Amazon.com.au among respondents.
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Pattern. (March 1, 2023). Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/
Pattern. "Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category." Chart. March 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/
Pattern. (2023). Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/
Pattern. "Share of Online Purchases Made on Amazon Australia in The Last 12 Months in Australia as of February 2023, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2023, /statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/
Pattern, Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category ÌÇÐÄÆƽâ°æ, /statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/ (last visited July 31, 2026)
Share of online purchases made on Amazon Australia in the last 12 months in Australia as of February 2023, by product category [Graph], Pattern, March 1, 2023. [Online]. Available: /statistics/1386199/australia-amazon-australia-share-of-online-purchases-made-by-product-category/
