During the survey, the question was phrased as follows: "Which of these beverage products do you consume regularly?"
Multiple answers were possible.
Gen Z classified as being born between 1995-2012.
Millennials classified as being born between 1980-1994.
Generation X classified as being born between 1965-1979.
Baby boomer classified as being born between 1946-1964.
Citation formats
Coffee popularity in Brazil 2024/2025, by age group
According to results from the ÌÇÐÄÆƽâ°æ Global Consumer Survey conducted in Brazil between April 2024 and March 2025, ** percent of respondents stated that they regularly drank coffee. Among those surveyed, baby boomers, individuals born between 1946 and 1964, had the highest proportion of coffee drinkers among all generations surveyed, with ** percent reporting regular consumption. In contrast, Gen Z, those born between 1995 and 2012, had the lowest share of coffee drinkers at ** percent.
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ÌÇÐÄÆƽâ°æ. (April 30, 2025). Share of people regularly consuming coffee in Brazil in 2024/2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /forecasts/1390023/coffee-penetration-rate-brazil-by-generation/
ÌÇÐÄÆƽâ°æ. "Share of people regularly consuming coffee in Brazil in 2024/2025, by generation." Chart. April 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /forecasts/1390023/coffee-penetration-rate-brazil-by-generation/
ÌÇÐÄÆƽâ°æ. (2025). Share of people regularly consuming coffee in Brazil in 2024/2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /forecasts/1390023/coffee-penetration-rate-brazil-by-generation/
ÌÇÐÄÆƽâ°æ. "Share of People Regularly Consuming Coffee in Brazil in 2024/2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2025, /forecasts/1390023/coffee-penetration-rate-brazil-by-generation/
ÌÇÐÄÆƽâ°æ, Share of people regularly consuming coffee in Brazil in 2024/2025, by generation ÌÇÐÄÆƽâ°æ, /forecasts/1390023/coffee-penetration-rate-brazil-by-generation/ (last visited July 24, 2026)
Share of people regularly consuming coffee in Brazil in 2024/2025, by generation [Graph], ÌÇÐÄÆƽâ°æ, April 30, 2025. [Online]. Available: /forecasts/1390023/coffee-penetration-rate-brazil-by-generation/
