The source explains that missing percentage points to 100 percent make up the population with a neutral preference.
* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.
The release date is the date of access.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Citation formats
Spain: shopping channel preference among millennials & Gen Z for beauty products 2023
In 2023, about ** percent of Gen Z consumers in Spain said they would prefer to do most of their beauty product shopping online if they could. At ** percent, Spanish Gen Z consumers would prefer to shop beauty products in-store.
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Klarna. (May 26, 2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in Spain in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1387312/mostly-online-vs-offline-shopping-beauty-spain/
Klarna. "Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in Spain in 2023." Chart. May 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1387312/mostly-online-vs-offline-shopping-beauty-spain/
Klarna. (2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in Spain in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1387312/mostly-online-vs-offline-shopping-beauty-spain/
Klarna. "Share of Gen Z and Millennial Consumers That Would Prefer to Shop Mostly Online/In-store for Beauty Products in Spain in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 May 2023, /statistics/1387312/mostly-online-vs-offline-shopping-beauty-spain/
Klarna, Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in Spain in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1387312/mostly-online-vs-offline-shopping-beauty-spain/ (last visited July 27, 2026)
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in Spain in 2023 [Graph], Klarna, May 26, 2023. [Online]. Available: /statistics/1387312/mostly-online-vs-offline-shopping-beauty-spain/
